Job Description

Department: Marketing

Reports To: Marketing Communications Director

About Us

Xyngular – The Biohacking Company - is looking for a Social Media Manager to help redefine what health can feel like for everyday people. We're not just a Utah-based wellness brand; we're a movement making biohacking simple, accessible, and deeply human. From science-backed nutrition systems to XMD Wellness personal peptide therapy, our mission is to bring real transformation to real lives – and to dismantle the idea that biohacking is only for the elite. Here, biohacking belongs to everyone. Recognized nationally as a Best Place to Work, Xyngular is built on values we live daily - Excellence, Ownership, Innovation, Enterprise Commitment, Clarity, and Courage. These are not just things we say but things we live by. We believe our people are our greatest innovation. Now we are seeking a creative voice to help us tell that story; someone who can craft content that sparks hope, ignites confidence, and shows what's possible when community and science collide. If you are ready to help shape the future of accessible wellness, this is your place!

Position Overview

The Social Media Manager leads the strategy, planning, and execution of all brand social media platforms, owning the end-to-end process from platform strategy and content calendar development to daily execution, publishing, and performance optimization. This role produces high-quality, engaging content that drives brand awareness, strengthens partner success, and supports key marketing initiatives. The ideal candidate is well-versed in creating compelling social storytelling that translates brand vision, product science, and real-life impact into narratives that emotionally connect, educate, and inspire action. This position is suited for a highly creative, organized, and proactive professional with a strong pulse on health and wellness trends, social media culture, and storytelling frameworks that turn ideas into engagement and communities into advocates.

Key Responsibilities

Content Creation & Strategy

• Own and manage all brand social media platforms with a cohesive, story-driven approach

• Produce high-quality content for social platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, and LinkedIn.

• Develop social media calendars, plan campaigns, and deliver fresh, on-brand content consistently.

• Create short-form and long-form video content (Reels, TikTok, stories, product videos, testimonials, etc.).

• Design eye-catching graphics, infographics, and promotional visuals.

• Write compelling captions, copy, and storytelling pieces that resonate with our audience.

• Support product launches, promotions, and events with strategic content.

Brand Awareness & Growth

• Maintain a consistent brand voice across all channels.

• Stay up-to-date on social media trends, platform updates, and wellness/direct sales industry shifts.

• Identify opportunities for growth, engagement, and brand visibility.

• Collaborate with marketing, product, and sales teams to align messaging.

Analytics & Optimization

• Track performance metrics (engagement, reach, follower growth, conversions).

• Analyze results and adjust strategies based on data.

• Experiment with content formats, posting times, and engagement tactics to optimize reach.

Compliance & Brand Protection

• Ensure all social media content adheres to company guidelines, industry regulations, and direct sales compliance standards.

• Coordinate with legal/compliance teams as needed to review messaging.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (preferred).

• 1+ years of experience creating social media content for a brand, agency, or influencer.

• Proven experience producing short-form video content (demonstrated portfolio required).

• Strong graphic design skills and proficiency with tools like Canva, Adobe Creative Suite, CapCut, etc.

• Must be able to function as part of a team, communicating with coworkers with respect.

• Must be approachable and willing to receive feedback.

• Excellent writing, storytelling, and communication skills.

• Knowledge of health and wellness trends and/or direct industry experience (preferred).

• Ability to manage multiple projects, meet deadlines, and work independently.

• Strong understanding of social media analytics and data-driven content optimization.

Personal Attributes

• Creative, enthusiastic, and adaptable with a passion for content creation.

• Self-starter who thrives in a fast-paced, evolving environment.

• Detail-oriented with strong organizational skills.

• Positive attitude with a collaborative spirit and willingness to try new ideas.

Benefits

Xyngular provides comprehensive benefits for our full-time salaried employees, including unlimited PTO, annual bonuses, profit sharing, and various health and wellness perks along with medical, dental, vision, life insurance, short term disability insurance and long- term disability insurance.

Come experience our award-winning culture! 

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